By Paul Burden
You’ve determined that you and your staff need training. The reason may be to update overall skills or it may be to address a discrepancy between actual performance and desired performance. Whichever is the case, the next decision to be made is whether the courseware content you use will be standard off-the-shelf or customized.
Standard courseware content is offered by a number of sources in a variety of forms (e.g., self-study books, instructor-led training, synchronous and asynchronous web-based training, etc.). In all cases, standard courseware content is designed to appeal to the widest audience possible. For example, a standard introductory-level training guide for mechanical design CAD software must be kept general because it will be used by people whose job functions include plastic design, sheet metal design and mold design, among others. It has to include instruction on topics that appeal to each of these disciplines. Anyone using standard courseware content should be aware that an entire course might not be relevant. Before proceeding, you should investigate exactly what proportion of the content is not relevant. Is sending someone to a five-day training class worthwhile, if only three days of the covered topics apply to that person's job? Is there an alternative?
One alternative is to consider customized courseware content. The level of customization can vary, but the underlying advantage is that it focuses on your requirements – all the content is relevant. The downside is that customized courseware content is generally more expensive than standard, sometimes significantly so.
The simplest and least expensive form of customization involves taking standard courseware content and simply removing the unneeded topics. If the content provider has developed the courseware using a modular design, this process is easy. Very little writing or processing is required. For this form of customization, you pay the vendor to reorganize or recompile the courseware content.
The next level of customization incorporates aspects of what you do or of your environment directly into the courseware examples and exercises. While the instruction may remain somewhat general, the examples and exercises relate more directly to the job functions of your people. This can involve substituting your datasets and environment settings for the generic course datasets that have to relate to users with a variety of job functions and backgrounds. This form of customization is more time-consuming and, therefore, more expensive. Portions of the courseware content will need to be rewritten and the courseware developer must become familiar with the aspects of your processes that you want incorporated. The benefit is that your people can better relate to the examples and exercises, which may increase understanding and retention.
The third and most expensive level of customization is the creation of new courseware content specifically for your training requirements. The courseware development team may be able to adapt some existing material, but generally new material is created that specifically addresses what your people need to be able to do.
If you decide upon this level of customization, the first question that the courseware development team should ask you is, “What do you want your people to be able to do when they complete this training?” You should be asked to specify functions or tasks that they are currently unable to do satisfactorily. You should not be concerned with what topics are covered in the training or the duration of the training at this point. The answer to these questions will be determined after you have identified the critical functions and tasks; the courseware development team will work with you to determine what topics should be covered and the order in which they should be presented.
If the training is to be focused and concise, the developers should identify the concepts and the procedures that your people need to know, avoiding material that is nice-to-know. They will ask themselves, “What is the least people need to know to do these tasks?”. The nice-to-know material is non-essential and clutters a course. The developers will also identify the best instructional techniques and methods to convey the information. Now the actual duration of the training can be determined. They should also consider what tools and reference material your people normally have access to when doing their jobs. For example, if your company has a standards guide that designers refer to when creating models in your CAD software, that standards guide should be referenced in the training – it is part of the environment in which people normally work.
The development of courseware content (including copy editing and formatting) can require as low as 5 to 10 hours of development time for every hour of training for traditional instructor-led training materials. It can require much more time to develop web-based and interactive simulation training. This development time accounts for the higher costs associated with customized courseware content. To make the decision between standard and customized courseware content, you need to consider several factors:
- Relevance of standard material
- Time you can afford to have your people away from the job
- Number of people being trained
When it comes to covering introductory or fundamental topics for a given subject, standard courseware content is typically satisfactory – everybody usually needs to know the basics. For advanced tools and tasks, custom courseware content may be a choice worth considering. You are assured that the training will be focused, dealing only with topics of concern to your organization, and your people will not lose time sitting through content that is of neither use nor interest to them.
The cost of creating custom courseware content is the same whether it is for one person or for many people. If you are training a large number of people, it may be worthwhile to spend the extra money up front. Ultimately, the decision starts with how much you have available to spend. Standard courseware content is less expensive and will meet the requirements of most people. Custom courseware content, while costing more up front, enables you to have more control over what is taught and ensures complete relevance.